CREATIVE/DIRECTION/DESIGN
Logo Design
This is a quintessential assignment in the Cal Poly graphic design curriculum: “The Animal Project”.
By the time this requirement came along, I’d taken every drawing class that the university had to offer. Drawing was always my strong suit, and most likely what got me in the door.
So it comes as no real surprise that the most striking manifestation to come out of this symbology exploration was my first deep dive: drawing the face of the animal, and thus illuminating its soul. The rest follows. A glowing portrait, that translates to fresh iconography.
/ Symbol Development / Design