Booker sought a label redesign for its best-selling Rosé — preferred concepts shown here, with uppermost option selected for bottling in Spring 2018.
2017 Annual Report
Art Direction / Design / Print Production Management
Photo Accreditation // Barry Goyette
Partnering with Patagonia, Tablas Creek Vineyard tells its origin story, educating guests through an apparel line. The series highlights the founder’s vision: to introduce Châteauneuf-du-Pape style wine to the United States, exploring the burgeoning possibilities of biodynamic vineyard practice.
Art Direction / Design
Torrin Vineyard of Paso Robles, California, renowned for its expressive prestige Rhône varietals, sought a unique identity to formalize its first foray into Burgundy: Pinot Noir and Chardonnay. Lagom speaks to an approach of simple authenticity — "Enough is as good as a feast."
Brand Identity / Wine Label Design
Responsive website redesign utilizing the Vin65/WineDirect CMS to allow for effective eCommerce and point of sale integration.
Art Direction / Design / Project Management
Photo Accreditation // Taryn Dudley Photography
Elevated the presentation of this specialty beauty brand for print, packaging, events and merchandising display at some of the world’s most prestigious beauty retailers including Sephora, Bloomingdale’s, Macy’s, Bergdorf Goodman and Barneys New York.
Art Direction / Design / Project Management / Display and Print Production Management
Campaign concepts for new business pitches at Giant Creative Strategy, the largest privately-owned pharma ad agency in the US.
Art Direction / Design
Logo redesign package for California Central Coast’s most popular recreational vehicle rental service, based in tourist-friendly Pismo Beach.
Brand Identity
DEL Ozone, a global industry leader in environmentally-friendly water purification, was ready to shed dated branding of its inception in the 70s and embrace a comprehensive, modern redesign.
Creative Direction / Design / Project Management / Print Production Management
Photo Accreditation // Barry Goyette
Website Redesign
This brand marketing firm was ready for a makeover, suffering from an unruly bounce rate. The redesign significantly increases viewer engagement through strategic unfolding of information throughout the user experience.
Art Direction / Lead Design
San Luis Obispo, California is home to a thriving bicycle culture, so Spokes fills a glaring hole in the local restaurant scene by providing a bicycle delivery service to the downtown area.
Art Direction / Design
Promotional poster to accompany 20|20 Creative Group's website redesign launch.
Art Direction / Illustration
Brand Identity
Web forum for managing personal wine cellars and for networking with other collectors (logo design and web concept development).
Art Direction / Design / Copywriting
Brand Identity
Lifestyle, editorial and athletics photographer.
Art Direction / Design
Symbol Development / Logo Design
A collection of a few extra things I'm proud of :)
