Blanc / Package Design
My Favorite Neighbor is the collective vision of some of the Paso Robles winemaking community's most dedicated and talented cohort, banding together for a wine competitive with the best in the industry. With a Cabernet Sauvignon already on the market, a Blanc was born. And it needed a label.
A distinctly inspired entity, this line extension maintains core brand communications while anticipating the potential rollout of future brand offerings, translating to a cohesive line at retail.
On the artwork /
Each puncture is unique — as idiosyncratic as the winemakers, growers and viticulturalists that made the wine happen. Disrupting the landscape of flat, predictable wine, each of their stories builds toward a larger one.
Original artwork was created with a pushpin, pressing through heavy Bristol paper, and subsequently photographed. The photography is then printed with a sculptured emboss that emulates the three-dimensionality of the source artwork.
Romance copy /
"My Favorite Neighbor is an honest wine. An obsessive wine. It’s a set of people and circumstances that can’t be replicated. It’s a shared vision, distinctly defined. We hand selected the best vineyard sites, the ones whose potential couldn’t be ignored, and work closely with the growers who own them. Through these collaborations each one, as well as their crews, has become my favorite neighbor."
/ Art Direction / Design / Print Production Management
// Photo Accreditation (original artwork) // Dina Mande
It all comes back to that story. Eric and Lisa Jensen had just started farming Booker Vineyard back in 2005 or so… and Stephan Asseo of L’Aventure Winery nextdoor came to be a good friend and mentor. He would call up the winery and well you all know the tale: “Eric... it’s your favorite neighbor!”
I find a comfort in the tactile nature of the tin-can telephone. It suggests an immediacy. A requirement for tangible proximity. You can’t very well call up your friend on a tin can if you’re not pretty close by. And with the all-too-easy access to so-called relationships over text message and Snapchat and Instagram, I sense a longing for a connection more intimate.
Who’s house do you want to show up at, at a momentary whim, to share an evening and maybe a great bottle of wine? Your favorite neighbor? How many of those do we have, anyway?
We know who they are. And they’re pretty special.
Package Design
Booker sought a label redesign for its Grenache blend Rosé, a best-seller in the winery’s tasting room. The winemaker, perhaps in defiance of typical approach to Rosé, actually adds some red wine to this wine.
Yeah yeah yeah. In making Rosé, red color seeps off of the skins for a little while and then you stop the process before the wine hits full-blown Red. But then, to add some Syrah after all that? Trippy. There’s more to that story.
Take a deeper dive here.
/ Art Direction / Design / Illustration / Print Production Management
// Photo Accreditation // Dina Mande
Print
This refresh to must! charities original branding retains the spirit of the non-profit's inception, while redefining the visual language through which it tells its stories. Print communication materials shown, including 2017 Annual Report.
/ Art Direction / Design / Illustration / Print Production Management
// Photo Accreditation // Barry Goyette
Partnering with Patagonia, Tablas Creek Vineyard tells its origin story, educating guests through an apparel line. The series highlights the founder’s vision: to introduce Châteauneuf-du-Pape style wine to the United States, exploring the burgeoning possibilities of biodynamic vineyard practice.
/ Art Direction / Design / Hand-lettering / Illustration
Brand Identity / Package Design
Torrin Vineyard of Paso Robles, California, renowned for its expressive prestige Rhône varietals, sought a unique identity to formalize its first foray into Burgundy: Pinot Noir and Chardonnay. Lagom speaks to an approach of simple authenticity — "Enough is as good as a feast."
/ Art Direction / Design / Print Production Management
Website Design
Visual brand management of packaging, signage and print material at the winery expands to a custom responsive website redesign, utilizing the WineDirect CMS to allow for effective eCommerce and point of sale integration.
You should really read that paragraph on their homepage. It says it all.
/ Art Direction / Design / Project Management
// Photo Accreditation // Taryn Dudley Photography
Print / Retail Display / Events
Elevated the presentation of this specialty beauty brand for print, events and merchandising display at some of the world’s most prestigious beauty retailers including Sephora, Bloomingdale’s, Macy’s, Bergdorf Goodman and Barneys New York.
/ Art Direction / Design / Project Management / Display and Print Production Management
Advertising
Campaign concepts for new business pitches at Giant Creative Strategy, the largest privately-owned pharma ad agency in the US.
/ Art Direction / Design
Brand Identity
Logo redesign package for California Central Coast’s most popular recreational rental service, based in tourist-friendly Pismo Beach.
/ Art Direction / Design
Brand Identity
San Luis Obispo, California is home to a thriving bicycle culture, so Spokes fills a glaring hole in the local restaurant scene by providing a bicycle delivery service to the downtown area.
/ Art Direction / Design
Brand Identity / Creative Strategy
DEL Ozone, a global industry leader in environmentally-friendly water purification, was ready to shed dated branding of its inception in the 70s and embrace a comprehensive, modern redesign.
/ Creative Direction / Design / Project Management / Print Production Management
// Photo Accreditation // Barry Goyette
Brand Identity
Lifestyle, editorial and athletics photographer.
/ Art Direction / Design
Brand Identity
Web forum for managing personal wine cellars and for networking with other collectors (logo design and web concept development).
/ Art Direction / Design / Copywriting
Logo Design
/ Symbol Development / Design
A collection of a few extra things I'm proud of :)
