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CRYSTAL MATTHEW

ART/DIRECTION/DESIGN

  • Work
  • Case Study
  • Wins
  • About
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My Favorite Neighbor

Blanc / Package Design
My Favorite Neighbor is the collective vision of some of the Paso Robles winemaking community's most dedicated and talented cohort, banding together for a wine competitive with the best in the industry. With a Cabernet Sauvignon already on the market, a Blanc was born. And it needed a label.

A distinctly inspired entity, this line extension maintains core brand communications while anticipating the potential rollout of future brand offerings, translating to a cohesive line at retail.

On the artwork /
Each puncture is unique — as idiosyncratic as the winemakers, growers and viticulturalists that made the wine happen. Disrupting the landscape of flat, predictable wine, each of their stories builds toward a larger one.

Original artwork was created with a pushpin, pressing through Bristol paper, and subsequently photographed. The photography is then printed with a sculptured emboss that emulates the three-dimensionality of the source artwork.

Romance copy /
"My Favorite Neighbor is an honest wine. An obsessive wine. It’s a set of people and circumstances that can’t be replicated. It’s a shared vision, distinctly defined. We hand selected the best vineyard sites, the ones whose potential couldn’t be ignored, and work closely with the growers who own them. Through these collaborations each one, as well as their crews, has become my favorite neighbor."

/ Art Direction / Design / Print Production Management

// Photo Accreditation // Dina Mande

// Cabernet Accreditation // Gary Johns (Design) // Greg Gorman (Photography)

Booker Vineyard

Package Design
Booker sought a label redesign for its Grenache blend Rosé, a best-seller in the winery’s tasting room. The winemaker, perhaps in defiance of typical approach to Rosé, actually adds some red wine to this wine.

Yeah yeah yeah. In making Rosé, red color seeps off of the skins for a little while and then you stop the process before the wine hits full-blown Red. But then, to add some Syrah after all that? Trippy. There’s more to that story.

Take a deeper dive here.

/ Art Direction / Design / Illustration / Print Production Management

// Photo Accreditation // Dina Mande

must! charities

Print
This refresh to must! charities original branding retains the spirit of the non-profit's inception, while redefining the visual language through which it tells its stories. Print communication materials shown, including 2017 Annual Report.

/ Art Direction / Design / Illustration / Print Production Management

// Photo Accreditation // Barry Goyette

Tablas Creek Vineyard

Partnering with Patagonia, Tablas Creek Vineyard tells its origin story, educating guests through an apparel line. The series highlights the founder’s vision: to introduce Châteauneuf-du-Pape style wine to the United States, exploring the burgeoning possibilities of biodynamic vineyard practice. 

/ Art Direction / Design / Hand-lettering / Illustration

Lagom Wine

Brand Identity / Package Design
Torrin Vineyard of Paso Robles, California, renowned for its expressive prestige Rhône varietals, sought a unique identity to formalize its first foray into Burgundy: Pinot Noir and Chardonnay. Lagom speaks to an approach of simple authenticity — "Enough is as good as a feast."

/ Art Direction / Design / Print Production Management

Torrin Vineyard

Website Design
Visual brand management of packaging, signage and print material at the winery expands to a custom responsive website redesign, utilizing the WineDirect CMS to allow for effective eCommerce and point of sale integration.

You should really read that paragraph on their homepage. It says it all.

torrinwine.com

/ Art Direction / Design / Project Management

// Photo Accreditation // Taryn Dudley Photography

Tria Beauty

Print / Retail Display / Events
Elevated the presentation of this specialty beauty brand for print, events and merchandising display at some of the world’s most prestigious beauty retailers including Sephora, Bloomingdale’s, Macy’s, Bergdorf Goodman and Barneys New York.

/ Art Direction / Design / Project Management / Display and Print Production Management

Giant | San Francisco

Advertising
Campaign concepts for new business pitches at Giant Creative Strategy, the largest privately-owned pharma ad agency in the US. 

/ Art Direction / Design

Beach Bound

Brand Identity
Logo redesign package for California Central Coast’s most popular recreational rental service, based in tourist-friendly Pismo Beach.

/ Art Direction / Design

DEL Ozone

Brand Identity / Creative Strategy
DEL Ozone, a global industry leader in environmentally-friendly water purification, was ready to shed dated branding of its inception in the 70s and embrace a comprehensive, modern redesign. 

/ Creative Direction / Design / Project Management / Print Production Management

// Photo Accreditation // Barry Goyette

Mike Dinsmore Photography

Brand Identity
Lifestyle, editorial and athletics photographer.

/ Art Direction / Design

The Wine Exchange

Brand Identity
Web forum for managing personal wine cellars and for networking with other collectors (logo design and web concept development).

/ Art Direction / Design / Copywriting

Santa Barbara Zoo

Logo Design
/ Symbol Development / Design

Fun Stuff

A collection of a few extra things I'm proud of :)

My Favorite Neighbor

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Booker Vineyard

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must! charities

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Tablas Creek Vineyard

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Lagom Wine

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Torrin Vineyard

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Tria Beauty

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Giant | San Francisco

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Beach Bound

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DEL Ozone

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Mike Dinsmore Photography

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Mike Dinsmore Photography // Business Card & Leavebehind

The Wine Exchange

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Santa Barbara Zoo

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Lemur // Illustration

Fun Stuff

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