Pink by Booker Vineyard

Package Design
Booker sought a label redesign for its Grenache blend Rosé, a best-seller in the winery’s tasting room. The winemaker, perhaps in defiance of typical approach to Rosé, actually adds some red wine to this wine.

Yeah yeah yeah. In making Rosé, red color seeps off of the skins for a little while and then you stop the process before the wine hits full-blown Red. But then, to add some Syrah after all that? Trippy. There’s more to that story.

Take a deeper dive into the packaging creative process here.

Booker print collateral also shown, including tasting menu and tasting passport for release parties.

/ Art Direction / Design / Illustration / Print Production Management

// Photo Creditation // Dina Mande // Barry Goyette