http://www.crystalmatthew.com/work daily 1.0 2026-03-29 https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1470348986431-1XH48RNGA9PH2DSL5ZI9/GettyImages-122362398_crop.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1470349539073-QH9EOHDQ3NZMHAGVMUYD/DELthumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1539142225405-KQ1ISWN5WNFJYJ8AV5NY/Lagom_Chard_ProductShot_v02.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1539321293995-PQBM0Z0PFJQV9NHH72WE/1D2A9810_v01_crop.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1557438664338-NZS0TAIASIH8MWHDWGJ0/Thumbnail.jpeg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1557644522949-79P6E0LQ1T68EJBZGLKS/026001_BethelRd_WineID_R7_red01_Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1590771024542-N51W4IX9YKIJNZDB4BS6/3S1A7598_colorcorrected_v01_Crop.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1600067647111-3YBU0XP6HA2UF9C8WQUO/CPC_KraftBag_Mockup_v01-3-1.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1621549438118-VEFM2E2Q33HCZ3KVX69E/harvey_harriet_bottle-shot-crop1.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1621559591008-ZYJMX9C2YPRS5760OT9C/PodcastLogoUpdate_FL.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1676249187760-WOEQLSRAPOBVUTGABI82/Booker-PinkNV_v01.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1683768570222-CDBWXK96HLDIEZV7XF7L/MicrosoftTeams-image1.png Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1694385800641-227WYSLWXAR3S9SBGCQI/Logo1_ivory-off-white-paper-texture_Thumbnail_v01.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1449363485232-NFHSXXXN1HMIS48GVLAN/image-asset.jpeg Work - Lemur // Illustration https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1695096483698-A7JW5V1AFM5ES559TGKT/Square_v01.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1712643174130-GTV034SUFAPJOIW3ZL7T/booker-Denner-FOP-BOP_v01.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1719032216028-XI6QKBV8TXGI3H7BH5EC/Purpose_Thumbnail_v02.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/f698c3c0-ff05-4ea9-8eef-f41b8c7504f6/Tablas_Thumbnail.jpg Work https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/0094e9a5-eb07-4541-8db4-82ec2336ef81/Insta_Detail_v03.jpg Work http://www.crystalmatthew.com/what-people-are-saying daily 0.75 2024-04-09 http://www.crystalmatthew.com/contact daily 0.75 2020-10-10 https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1602373920473-5DVW6IQ87TLTFH3FMSME/evolution_poster_MAX_v06_RGB+copy.jpg Contact http://www.crystalmatthew.com/about daily 0.75 2024-04-09 https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1524981007095-G2RHGB9SKAFWC8CR1ZNI/About_Cover03.jpg About https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1602371329176-NRMR7J9TAXUJRTV85U1Y/Process_HR_v02_RGB.jpg About http://www.crystalmatthew.com/behind-the-curtain daily 0.75 2023-04-08 https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1650644913887-I3BID4V6CGHY9QY8QPNG/1D2A9820_Animation_v07.jpg Case Study Booker Wines’ new Rosé packaging redesign: PINK / Photo accreditation: Dina Mande https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1547168660076-IDD2YABCFL062XH8FI57/Before+Pink02.jpg Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1547168683429-DMY2B7006BK6V94NDMRH/After+Pink03.jpg Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545442985889-8G2HQCLYM8XOJVN97QWI/Pink01-1.jpg Case Study / CONCEPT 1 / Beyond the bleed Here comes the part about the bleeding color. I won’t show you what this looked like in the beginning stages cause it’s not as good. My portfolio, my choice. Some look at the artwork and see color bleeding off of the skins of the fruit, and that’s ok. But I was mainly inspired by the idea of adding the Syrah in there at the last minute... dropping it in like a Hail Mary. I still can’t quite wrap my head around that. The best way I can explain it is that Eric really, really really doesn’t like having to make Rosé, so instead he makes a light Grenache and then to seal the deal he throws some red wine in there just in case. It’s a MASCULINE PINK. If such a thing exists, this is IT. And like it or not, people love it. Ok. Maybe I’ll give you just a little something from my initial experimentation on this one: https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1548141944927-4QELHY06Z7TFH9PZ0FIF/Pink_Droplet_v01.jpg Case Study / CONCEPT 1 / Continued https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545443088402-8Y69RC4GGMLESMI8Q637/Pink02-3.jpg Case Study / CONCEPT 2 / Choke hold Ok so there's Brutus that hangs out at the winery all the time. He's adorable, obviously. He doesn’t want to not get to ride in the truck, almost as much as Eric doesn’t want to have to make Pink wine. https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545443194719-1AXKKJBV7UVZ76462HA2/Pink03-3.jpg Case Study / CONCEPT 3 / Outlier Let’s be real. Booker is a serious winery. …But can Pink be the ugly duckling? Dinner guests migrating home for Thanksgiving say yes. https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545443302871-ZGOHM1MENTQ83LX8X2NJ/Pink04-3.jpg Case Study / CONCEPT 4 / Geometric This one's pretty simple: Pretty. The 90 degree angles echo the curves of the hillsides where Booker’s grapes are grown, each row attended to manifest a specific purpose. Some of those rows are Pink. https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1554095522325-UMP7G0RKT00EQWYGO4JX/Pink_Earlies_v01-2.jpg Case Study Earlies Lineup https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545545814980-P42B37Z1SA7KQ3XFLWPM/Brutus_Case_v02.jpg Case Study - Brutus was a very, very close second. He made it all the way to the last round. https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545504379426-PKA1O3NLU1XD1QFD1ZEG/Pink_IG02.jpg Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545933206243-V9WFYHH3M3K57GLKX3RY/Pink3D-Rendering_Notes_v01.jpg Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1545933282582-BUQR7RH1IJBHPMD306CJ/Screen+Shot+2018-12-27+at+9.45.49+AM.png Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1547169153980-CD0WZCXFFY7RKYFHPVWE/After+Pink04.jpg Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1564435943976-PHDU9KNW8RVCFL4WJOV5/Pink+Bottling+Line.png Case Study https://images.squarespace-cdn.com/content/v1/531e2368e4b063fa3e986e88/1554096733483-V3NC593RQBF1GDL775X0/Pink2018.jpg Case Study