Blanc / Package Design
My Favorite Neighbor is the collective vision of some of the Paso Robles winemaking community's most dedicated and talented cohort, banding together for a wine competitive with the best in the industry. With a Cabernet Sauvignon already on the market, a Blanc was born. And it needed a label.
A distinctly inspired entity, this line extension maintains core brand communications while anticipating the potential rollout of future brand offerings, translating to a cohesive line at retail.
On the artwork /
Each puncture is unique — as idiosyncratic as the winemakers, growers and viticulturalists that made the wine happen. Disrupting the landscape of flat, predictable wine, each of their stories builds toward a larger one.
Original artwork was created with a pushpin, pressing through Bristol paper, and subsequently photographed. The photography is then printed with a sculptured emboss that emulates the three-dimensionality of the source artwork.
Romance copy /
"My Favorite Neighbor is an honest wine. An obsessive wine. It’s a set of people and circumstances that can’t be replicated. It’s a shared vision, distinctly defined. We hand selected the best vineyard sites, the ones whose potential couldn’t be ignored, and work closely with the growers who own them. Through these collaborations each one, as well as their crews, has become my favorite neighbor."
/ Art Direction / Design / Print Production Management
// Photo Accreditation // Dina Mande
// Cabernet Accreditation // Gary Johns (Design) // Greg Gorman (Photography)