Booker sought a label redesign for its Grenache blend Rosé, a best-seller in the winery’s tasting room. Preferred concepts shown here, with uppermost option selected for bottling 2018.
/ Art Direction / Design / Illustration / Print Production Management
// Photo Accreditation // Dina Mande
/// Behind the curtain /// Let’s call this a case study.
/ CONCEPT 1 / Beyond the bleed
The winemaker, perhaps in defiance of typical approach to Rosé, actually adds some red wine to this wine.
Yeah yeah yeah. In making Rosé, red color seeps off of the skins for a little while and then you stop the process before the wine hits full-blown Red. But then, to add some Syrah after all that? Trippy. There’s more to that story.
/ CONCEPT 2 / Choke hold
Ok so there's Brutus that hangs out at the winery all the time. He's adorable, obviously. He doesn’t want to not get to ride in the truck, almost as much as Eric doesn’t want to have to make Pink wine.
/ CONCEPT 3 / Outlier
Let’s be real. Booker is a serious winery.
…But can Pink be the ugly duckling? Dinner guests migrating home for Thanksgiving say yes. Every year.
/ CONCEPT 4 / Geometric
This one's pretty simple: Pretty.
The 90 degree angles echo the curves of the hillsides where Booker’s grapes are grown, each row attended to manifest a specific purpose. Some of those rows are Pink.